This PPT slide, part of the 91-slide Services Growth & Effectiveness Strategy PowerPoint presentation, presents a structured approach to market segmentation, emphasizing the importance of identifying and categorizing market opportunities. It begins with a clear example of market sizing, illustrating that the total U.S. revenues amount to $17.8 trillion. The segmentation is visually represented, showing that 80% of the market, or $14.3 trillion, is within scope, while the remaining 20% accounts for $3.483 trillion and includes industries like automotive, oil and gas, hospitals, and mining.

The slide outlines specific steps to effectively segment the market. First, it stresses the need to define the entire market opportunity, which is crucial for understanding the potential reach and scale of any business initiative. Next, it highlights the importance of determining attributes for target segments. This involves identifying key characteristics that define different market segments, which can guide tailored strategies. Finally, the slide advises on defining and selecting target segments, a critical step in ensuring that marketing efforts are focused and effective.

The accompanying table categorizes various industries under the North American Industry Classification System (NAICS), providing a detailed breakdown of subsectors. This categorization aids in identifying potential areas for business development and investment. The insights presented here are particularly relevant for executives looking to refine their market strategies and allocate resources effectively. Understanding these segments allows for more informed decision-making and strategic planning.

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