This PPT slide, part of the 56-slide Preparing Powerful Board Papers PowerPoint presentation, presents a framework for constructing change narratives, specifically through the lens of "Change Stories." It highlights four distinct patterns, each labeled with a specific title: Nike, Make the Case, Oh Dear, and This or That. Each pattern follows a similar structure, focusing on the elements of what has been successful, the current struggles, and the audience's inquiry regarding future actions.

The first pattern, Nike, emphasizes the need for change by outlining past successes and current challenges. It prompts the audience to consider actionable steps, represented as Action 1, Action 2, and Action 3. This pattern suggests a proactive approach to addressing issues.

The second pattern, Make the Case, mirrors the first, but shifts the focus to justifying the need for change. It includes reasons that support the call to action, allowing for a more persuasive narrative. This approach is crucial for stakeholders who require a rationale before committing to change.

The third pattern, Oh Dear, maintains the same structure, but implies a more urgent or negative tone. This could resonate with audiences who may be resistant to change, highlighting the necessity of addressing underlying issues.

The final pattern, This or That, presents a dichotomy, suggesting that choices must be made. This format can be effective in scenarios where decision-making is critical.

Overall, the slide serves as a guide for crafting compelling narratives around change, encouraging leaders to articulate their messages clearly and effectively. It provides a structured approach to engage audiences, making the case for necessary transformations in their organizations.

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