Email Campaign Execution for Lead Generation PPT


This PPT slide, part of the 131-slide Predictable and Scalable Sales Process for B2B Business PowerPoint presentation, outlines Step 3 of the Predictable Sales Prospecting Process, focusing on executing email campaigns to build leads. It emphasizes 3 core guidelines for running effective email campaigns, highlighting the importance of clarity and compliance in communication. The subject line and header must be straightforward, avoiding any misleading information. Including a valid physical address in emails is mandatory, as is providing an opt-out option for recipients, ensuring adherence to best practices and legal requirements.

The slide is structured into 3 main sections: Preparation, Execution, and Follow Through/Metrics. Under Preparation, the steps include selecting accounts with previous opportunities, updating their status, and ensuring accurate contact information for key personnel. This foundational work is critical for effective outreach.

In the Execution phase, the focus is on sending mass emails, with a recommendation to limit outreach to 3 contacts per account per blast. This approach aims to maintain quality over quantity. The slide suggests logging responses to track engagement and updating account statuses accordingly. If responses are lacking, there’s a clear directive to follow up with unresponsive accounts.

Finally, the Follow Through/Metrics section stresses the importance of analyzing the effectiveness of the campaigns. It prompts users to assess how many mass emails lead to appointments and how many of those appointments convert into new opportunities. The campaign goals listed at the bottom provide concrete targets, such as generating $50,000 in new pipeline weekly and securing 2 new opportunities per week. This structured approach aims to streamline the prospecting process, ensuring measurable outcomes and continuous improvement.




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