Effective Presentation Structure: Horizontal and Vertical Logic PPT


This PPT slide, part of the 74-slide Powerful Executive Communication PowerPoint presentation, emphasizes the importance of structuring presentations effectively by focusing on both horizontal and vertical logic. It begins by advising presenters to clarify their core message before diving into slide creation. This foundational step ensures that the presentation remains coherent and aligned with the intended narrative.

Attention to slide titles is highlighted as crucial. Each title should not only encapsulate the main idea of the slide, but also create a seamless flow with preceding and subsequent slides. This approach allows the audience to grasp the overarching story without needing to delve into the details immediately. The concept of horizontal logic is introduced, suggesting that a well-crafted presentation can be understood simply by reading the titles in sequence.

The slide also stresses the need for selectivity in content. Every element—text, diagrams, and charts—must reinforce the primary message. This focus on vertical logic ensures that all components of the presentation serve a purpose and contribute to the overall clarity.

The visual elements on the slide, including arrows and examples, reinforce these points by illustrating how information should connect and support the narrative. The takeaway here is clear: a successful presentation hinges on thoughtful planning and a disciplined approach to content selection. This guidance is particularly valuable for executives aiming to communicate complex ideas succinctly and effectively.



This slide is part of the Powerful Executive Communication PowerPoint presentation.

Developed by Top BCG and EY Consultants: The Executive Communication Excellence Framework provides timeless principles and techniques for clear and powerful C-suite Engagement.

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