Distinct Business Models for Platform Strategies PPT

This PPT slide, part of the 31-slide Platform Business Models PowerPoint presentation, presents an overview of 3 distinct business models for platforms: the Integrator Platform, Product Platform, and Multisided Platform (MSP). Each model is visually represented with icons and brief descriptions, highlighting their unique characteristics and functions.

The Integrator Platform is positioned as a mediator between external innovators and customers. This model emphasizes the platform's role in facilitating interactions, suggesting that it creates value by connecting these 2 parties. The description implies that the platform owner maintains a significant level of control over the engagement process.

Next, the Product Platform is illustrated as a model where external innovators have direct access to customers. This setup indicates a more decentralized approach, allowing innovators to engage with customers without intermediary constraints. The implication here is that this model may foster innovation and responsiveness to customer needs, as external parties can directly influence product offerings.

Finally, the Multisided Platform (MSP) is depicted as a model where external innovators and customers can transact directly. This structure suggests a high degree of openness and flexibility, enabling various stakeholders to interact without the platform owner acting as a gatekeeper. The slide notes that a critical difference among these models lies in the level of control exercised by the platform owner, which can significantly impact operational dynamics and strategic positioning.

Overall, this slide serves as a foundational overview for understanding platform business models, providing insights into how different structures can influence innovation, customer engagement, and operational control. It is essential for decision-makers to consider these distinctions when evaluating platform strategies.

This slide is part of the Platform Business Models PowerPoint presentation.

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