Framework for Articulating Behavior Change Strategies PPT

This PPT slide, part of the 26-slide Organic Growth Framework (OGF) Series: Phase 4 PowerPoint presentation, presents an overview of the BCVP (Behavior Change Value Proposition) Template, which is a structured approach to articulate behavior change strategies. It outlines 6 key components essential for developing a compelling BCVP. These components are designed to clarify the target audience and the specific behaviors that need to be influenced.

The first component, "For," identifies the target segment, ensuring that the strategy is tailored to the right audience. "Doing Behavior" specifies the desired behavior that the campaign aims to promote. The "Instead of Behavior" section highlights the existing or common behaviors that the target segment currently exhibits, providing a baseline for comparison.

The fourth component, "Will Produce Value for Customers By," focuses on the benefits that the behavior change will deliver to customers, emphasizing the value proposition. This is crucial for motivating the target segment to adopt the desired behavior.

On the right side of the slide, 2 additional elements are introduced: "Tapping Key Points of Leverage By" and "Eliminating Points of Leakage By." These sections discuss mechanisms for activating the desired behavior and overcoming obstacles that may hinder behavior change. This dual approach ensures that the strategy is comprehensive, addressing both the promotion of positive behaviors and the mitigation of potential barriers.

The slide concludes with a reminder that the BCVP must articulate a clear and sensible statement on how the targeted behavior change will be achieved. This reinforces the importance of clarity and strategic alignment in behavior change initiatives.

This slide is part of the Organic Growth Framework (OGF) Series: Phase 4 PowerPoint presentation.

Download the Full Presentation

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Value Proposition

Are you familiar with Flevy? We are you shortcut to immediate value.

Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations

Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.

Flevy is the world's largest knowledge base of best practices.

Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.

Read Customer Testimonials

"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it gives me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience

"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The

... [read more]

– Roderick Cameron, Founding Partner at SGFE Ltd

"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World

"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting

"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact

... [read more]

– Roberto Pelliccia, Senior Executive in International Hospitality

"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy

... [read more]

– Ed Kemmerling, Senior Lean Transformation Expert at PMG

"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.

The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."

– Dennis Gershowitz, Principal at DG Associates