Framework for Articulating Behavior Change Strategies PPT

This PPT slide, part of the 26-slide Organic Growth Framework (OGF) Series: Phase 4 PowerPoint presentation, presents an overview of the BCVP (Behavior Change Value Proposition) Template, which is a structured approach to articulate behavior change strategies. It outlines 6 key components essential for developing a compelling BCVP. These components are designed to clarify the target audience and the specific behaviors that need to be influenced.

The first component, "For," identifies the target segment, ensuring that the strategy is tailored to the right audience. "Doing Behavior" specifies the desired behavior that the campaign aims to promote. The "Instead of Behavior" section highlights the existing or common behaviors that the target segment currently exhibits, providing a baseline for comparison.

The fourth component, "Will Produce Value for Customers By," focuses on the benefits that the behavior change will deliver to customers, emphasizing the value proposition. This is crucial for motivating the target segment to adopt the desired behavior.

On the right side of the slide, 2 additional elements are introduced: "Tapping Key Points of Leverage By" and "Eliminating Points of Leakage By." These sections discuss mechanisms for activating the desired behavior and overcoming obstacles that may hinder behavior change. This dual approach ensures that the strategy is comprehensive, addressing both the promotion of positive behaviors and the mitigation of potential barriers.

The slide concludes with a reminder that the BCVP must articulate a clear and sensible statement on how the targeted behavior change will be achieved. This reinforces the importance of clarity and strategic alignment in behavior change initiatives.

This slide is part of the Organic Growth Framework (OGF) Series: Phase 4 PowerPoint presentation.

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