Bridging the Customer Value Perception Gap PPT

This PPT slide, part of the 26-slide Organic Growth Framework (OGF) Series: Phase 4 PowerPoint presentation, addresses the concept of the Customer Value Proposition (CVP) and highlights the critical disconnect that can occur between what sellers offer and what customers perceive as valuable. It outlines a framework for understanding this gap, which is termed the Value Perception Gap.

On the left side, the seller's perspective is depicted, emphasizing that the seller has made a decision to sell based on their own defined Value Proposition. This proposition is crafted from the seller's viewpoint and may not align with the customer's needs or perceptions.

Conversely, the right side illustrates the customer’s perspective, where the customer evaluates the offering based on their own Value Perception. This perception is shaped by individual experiences, expectations, and needs. The slide poses a critical question: Is there a disconnect between the Seller and the Customer?

The central focus is on the Value Perception Gap, which represents the disparity between the seller’s defined value and the customer’s perceived value. The text suggests that this gap can lead to misaligned decisions, where customers may choose not to engage based on their own understanding of value rather than the seller's proposition.

The concluding statement stresses the importance of minimizing this gap. It asserts that customers make purchasing decisions based on their own perceptions of value, not solely on what sellers present. This insight is vital for organizations aiming to refine their offerings and enhance customer satisfaction. Understanding and addressing this gap can lead to more effective strategies and improved customer engagement.

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Value Proposition Customer Satisfaction Customer Value Proposition