Understanding Level 1 of the Octalysis Framework PPT

This PPT slide, part of the 37-slide Octalysis Framework PowerPoint presentation, presents an overview of Level 1 of the Octalysis Framework, developed by Chou, which emphasizes the use of gamification to enhance user engagement. This level is structured around 2 primary cognitive approaches: the Left Brain and the Right Brain.

The Left Brain segment focuses on logical and analytical aspects, appealing to users' need for structure and ownership. Key drivers here include "Ownership & Possession" and "Scarcity & Impatience." These elements are designed to motivate users through extrinsic factors, such as points and badges, which can foster a sense of achievement and urgency.

Conversely, the Right Brain segment addresses emotional and creative dimensions. It highlights the importance of social interaction and immediate emotional responses, with core drivers like "Epic Meaning & Calling" and "Unpredictability & Curiosity." This approach seeks to engage users on a deeper level, tapping into their intrinsic motivations.

The slide also outlines practical applications of Level 1 strategies, suggesting that organizations often deploy these tactics in scenarios requiring quick engagement, such as marketing campaigns or initial training programs. The visual representation of the Octalysis framework illustrates how these drivers interconnect, providing a comprehensive view of how gamification can be effectively utilized.

Overall, the content serves as a foundational introduction to the Octalysis Framework, positioning it as a valuable tool for organizations looking to enhance user participation and task completion through structured gamification strategies. Understanding these core elements can help executives make informed decisions about implementing such frameworks in their operations.

This slide is part of the Octalysis Framework PowerPoint presentation.

Download the Full Presentation

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Customer Experience Human-centered Design Gamification Positioning

Are you familiar with Flevy? We are you shortcut to immediate value.

Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations

Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.

Flevy is the world's largest knowledge base of best practices.

Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.

Read Customer Testimonials

"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World

"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it gives me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience

"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I

... [read more]

– Nishi Singh, Strategist and MD at NSP Consultants

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory

"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy

"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500

"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy

... [read more]

– Ed Kemmerling, Senior Lean Transformation Expert at PMG