Evaluating Organizational Structures: Pros and Cons PPT

This PPT slide, part of the 21-slide Marketing Organization 2.0 PowerPoint presentation, presents a comparative analysis of different organizational structures, specifically focusing on when to use segment-centric, product-centric, channel-centric, geography-centric, and function-centric approaches. Each structure is evaluated based on its applicability, advantages, and disadvantages.

For the segment-centric approach, it is recommended when customer segments exhibit distinct needs. The pros include a holistic view of customer requirements and an enhanced omnichannel experience. However, a potential downside is the risk of functional duplication, which can complicate operations.

The product-centric model is ideal for organizations that prioritize product focus. This structure offers deep expertise in product marketing and facilitates effective feedback loops. Yet, it may hinder cross-selling and upselling opportunities, which could limit revenue potential.

The channel-centric approach is suitable when businesses are organized by purchasing channels. It allows for specialized expertise in specific channels, but can impede the overall omnichannel experience, potentially frustrating customers who expect seamless interactions.

Geography-centric structures are beneficial when local responsiveness is critical. They provide nuanced understanding of regional markets, but can lead to inconsistencies among global brands, which may confuse customers.

Lastly, the function-centric model is appropriate for companies with a singular brand or those requiring deep functional expertise. While it leverages scale effectively, it can pose integration challenges across channels.

The concluding statement emphasizes the necessity for the marketing organization to align closely with the overall business structure, highlighting the importance of coherence in organizational strategy. This slide serves as a strategic guide for executives considering how to structure their organizations for optimal effectiveness.

This slide is part of the Marketing Organization 2.0 PowerPoint presentation.

Download the Full Presentation

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Marketing Plan Development Organizational Structure Feedback

Are you familiar with Flevy? We are you shortcut to immediate value.

Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations

Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.

Flevy is the world's largest knowledge base of best practices.

Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.

Read Customer Testimonials

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World

"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting

"Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.

The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."

– Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.

"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group

"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact

... [read more]

– Roberto Pelliccia, Senior Executive in International Hospitality

"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy

... [read more]

– Ed Kemmerling, Senior Lean Transformation Expert at PMG

"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy

"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."

– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership