Key Methodologies for Tactical Customer Segmentation PPT

This PPT slide, part of the 18-slide Market and Customer Segmentation PowerPoint presentation, outlines 4 primary methodologies for customer segmentation, each with distinct key criteria. The methodologies include Needs-based, Behavioral, Values-based, and Demographic segmentation.

Needs-based segmentation focuses on identifying both perceived and unknown customer needs throughout their experience journey. This approach emphasizes understanding what customers truly require, which can lead to tailored solutions that resonate more effectively with them.

Behavioral segmentation examines customer actions during their experience journey. It seeks to uncover patterns in how customers engage with products or services, providing insights into their decision-making processes and potential areas for improvement in customer interaction.

Values-based segmentation looks at financial metrics such as turnover, margins, and loyalty. This method helps businesses prioritize segments that not only generate revenue, but also foster long-term relationships, thus enhancing overall business sustainability.

Demographic segmentation categorizes customers based on quantifiable characteristics like age, gender, geography, income, education, and life stage. This traditional approach allows businesses to create targeted marketing strategies that cater to specific demographic groups, ensuring that messaging is relevant and impactful.

The slide also hints at the evolving nature of customer experience frameworks, influenced by emerging technologies such as social media and IoT. It suggests that organizations should stay updated on these developments to refine their segmentation strategies further.

Overall, the methodologies presented offer a comprehensive toolkit for businesses aiming to enhance their customer engagement and optimize their market strategies.

This slide is part of the Market and Customer Segmentation PowerPoint presentation.

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