Framework for Strategic Market and Customer Segmentation PPT

This PPT slide, part of the 18-slide Market and Customer Segmentation PowerPoint presentation, outlines a structured approach to segmentation across 3 distinct levels: Strategic, Tactical, and Operational. Each level is associated with specific key questions that guide decision-making processes for organizations.

At the Strategic level, the focus is on Market Segmentation. The questions posed here—“Where to grow?” and “Who are our primary market segments?”—are fundamental for identifying potential areas of expansion and understanding the core customer base. This level is crucial for long-term planning and resource allocation.

Moving to the Tactical level, which deals with Customer Segmentation, the emphasis shifts to differentiation within prioritized segments. The questions “How do we differentiate within the prioritized market segments?” and “What do we offer our customer segments?” highlight the need for a nuanced understanding of customer needs and preferences. This level is about translating strategic insights into actionable plans that can enhance customer engagement and service offerings.

Finally, the Operational level addresses Customer Classification. The questions here—“Who do we call and visit?” and “Who do we provide discounts and benefits to?”—are practical in nature, focusing on day-to-day operations and customer interactions. This level ensures that the strategic and tactical insights are effectively implemented in real-world scenarios.

Overall, the slide serves as a framework for organizations to systematically approach market and customer segmentation. It emphasizes the importance of aligning strategic objectives with tactical actions and operational execution. This structured methodology can lead to more informed decision-making and improved customer relationships, ultimately driving business success.

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Customer Segmentation Market Segmentation