3-S Segmentation in Healthcare and Pharma Organizations PPT
This PPT slide, part of the 23-slide Key Account Management (KAM) in Healthcare and Pharma PowerPoint presentation, presents a structured overview of the 3-S Segmentation Approach applied across 4 types of organizations in the healthcare and pharmaceutical sectors: Physician Networks, Hospitals and Clinics, Payers, and Pharmacies and Wholesalers. The content is organized into 3 key dimensions: Size, Sophistication, and Specialization, each highlighting specific practices and strategies relevant to the respective organization types.
Under the Size dimension, the focus is on commercial potential and current sales or share of account. Each organization type has tailored approaches, such as joint drug formulary and treatment strategies for physician networks, centralized decision-making in hospitals, and reimbursement considerations for payers. This illustrates how size influences operational strategies and market engagement.
The Sophistication dimension emphasizes the economic drivers and management practices within each organization. For instance, physician networks prioritize shared patient management across treatment pathways, while hospitals emphasize a high level of integration within their groups. Payers also focus on data capture related to outcomes and cost-effectiveness, indicating a trend toward more sophisticated management practices across the board.
Lastly, the Specialization dimension highlights the specific therapeutic areas and practices that organizations adopt. This includes in-house drug dispensing for physician networks and programs focusing on particular therapeutic areas for payers. The slide effectively conveys how organizations can leverage these dimensions to enhance their operational strategies and align with market demands.
Overall, this slide serves as a valuable reference for understanding how different healthcare entities can strategically position themselves based on size, sophistication, and specialization. It provides actionable insights for organizations looking to refine their account management strategies in a complex healthcare environment.
This slide is part of the Key Account Management (KAM) in Healthcare and Pharma PowerPoint presentation.
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