This PPT slide, part of the 47-slide Key Account Management 101 - Best Practices PowerPoint presentation, outlines the key responsibilities of a "Master Change Agent" in the context of implementing new programs within pilot accounts. It is divided into two main sections: Lead Role and Support Role, each detailing specific tasks and responsibilities.

In the Lead Role section, the focus is on driving change in pilot accounts. Responsibilities include ensuring the timely implementation of new program releases and actively participating in problem-solving discussions with the pilot account team. The Master Change Agent is expected to serve as a role model, engaging directly with team members during account meetings and showcasing essential program elements. This hands-on approach emphasizes the importance of leadership in fostering a culture of change.

The Support Role section complements the lead responsibilities by detailing tasks that facilitate the overall initiative. This includes defining the structure for each pilot account team, which encompasses activities, roles, and responsibilities. Training is a critical component here, as it involves equipping pilot account team leaders and change agents with the necessary skills and knowledge. The slide also highlights the importance of feedback loops, where insights from pilot account teams inform updates to processes and initiatives before broader roll-out.

Key takeaways from this slide include the dual focus on leadership and support in driving change. It underscores the necessity of both direct involvement and structured support mechanisms to ensure successful program implementation. This approach not only enhances the effectiveness of the change agents, but also fosters a collaborative environment that can adapt based on real-time feedback.

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