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Framework for Radical Ideation in Innovation PPT


This PPT slide, part of the 13-slide Ideation - How to Generate Innovative Ideas PowerPoint presentation, outlines a framework for fostering innovative thinking, particularly in contexts where traditional approaches yield only incremental improvements. It emphasizes the importance of radical or breakthrough ideas, suggesting that organizations should engage in brainstorming sessions aimed at generating as many unconventional solutions as possible.

The left section identifies specific scenarios for applying this framework. It highlights the need for radical innovation when existing ideas are insufficient and when the goal is to create significant change rather than minor adjustments. This sets the stage for a more dynamic approach to ideation.

In the center, the slide details the characteristics of the brainstorming process, indicating that it can be both long and quick, and can involve either group or individual efforts. This flexibility allows organizations to tailor their ideation processes to fit their unique circumstances and objectives.

The right section provides practical examples of how to implement these ideas in real-world situations. It suggests developing new mobile plans as a case study, showcasing innovative approaches such as selling unused data or creating ultra-low-cost brands supported by crowd-based customer service. These examples illustrate how radical thinking can lead to novel offerings that differentiate a company in the market.

Overall, the slide serves as a guide for executives looking to break free from conventional thinking and embrace more transformative ideas. It encourages a shift in mindset that prioritizes bold, innovative solutions over traditional, incremental changes. This approach can be crucial for organizations aiming to stay relevant and competitive in rapidly evolving industries.




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