Framework for Challenging Organizational Beliefs PPT

This PPT slide, part of the 13-slide Ideation - How to Generate Innovative Ideas PowerPoint presentation, outlines a structured approach to overcoming entrenched beliefs within an organization, referred to as "orthodoxies." It is divided into 3 main steps, each aimed at fostering innovative thinking and identifying unmet needs.

The first step, "Gather common orthodoxies," emphasizes the importance of identifying prevailing beliefs within the organization. It encourages teams to ask critical questions about their assumptions regarding customer behavior and preferences. This includes understanding how people engage with products or services and what they are willing to pay for. The slide suggests collecting insights that reflect these beliefs to create a foundational understanding.

The second step, "Challenge one by one individually," focuses on critically examining each identified orthodoxy. This involves questioning the validity of these beliefs and considering examples that might contradict them. The goal is to discern which beliefs are outdated or no longer applicable. This step is crucial for fostering a culture of critical thinking and openness to change.

The final step, "Derive unmet needs," shifts the focus to understanding the implications of the challenged beliefs. It prompts teams to explore why certain beliefs may have changed, considering factors like evolving customer preferences or competitive actions. This analysis is intended to uncover new opportunities for innovation by identifying gaps between current offerings and customer needs.

Overall, this slide serves as a practical guide for organizations looking to stimulate creative thinking and adapt to changing market dynamics. By systematically questioning and refining their beliefs, companies can better align their strategies with actual customer demands.

This slide is part of the Ideation - How to Generate Innovative Ideas PowerPoint presentation.

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