Impact of Coaching on Sales Performance in Banking


This PPT slide, part of the 78-slide Guide to Delivering Best-in-Class Customer Care PowerPoint presentation, presents a compelling case for the importance of coaching in enhancing key skills within a retail banking context. It highlights the allocation of team leader time across various activities, emphasizing that a significant portion is devoted to administrative tasks and performance reviews, with coaching receiving notably less attention. The data indicates that in a typical 40-hour workweek, only 22 hours are spent on coaching, compared to 61 hours on administrative work and 15 hours on performance reviews without agents. This suggests a misalignment in resource allocation, as coaching is crucial for skill reinforcement and overall team performance.

The right side of the slide features a scatter plot illustrating the correlation between the percentage of time team leaders spend on coaching and the sales conversion rate at participating sites. The R² value of 0.87 indicates a strong relationship, suggesting that increased investment in coaching correlates with improved sales outcomes. The note about similar correlations at the team level reinforces the idea that coaching is not just beneficial, but essential for driving performance.

The slide concludes with a remark about mature performance management sites, where coaching time can reach 50%-70%. This statistic serves as a benchmark for organizations aiming to enhance their coaching practices. The insights provided here are critical for decision-makers considering the impact of coaching on team effectiveness and revenue generation. Investing in coaching could yield significant dividends, making it a strategic priority for retail banking operations.




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