This PPT slide, part of the 50-slide Growth Strategy Report PowerPoint presentation, outlines a strategic approach labeled "Hardware Multiple Focus," which emphasizes increasing volume through hardware multiples while expanding the number of branded showrooms. The structure is divided into 3 main components: Channel, Market Segment, and Product.

Under the Channel section, "Hardware Multiples" is highlighted, specifically mentioning Bunnings and BBC HardwareHouse, indicating a focus on leveraging established retail partnerships. The Market Segment section identifies 3 target groups: DIY enthusiasts, tradesmen/installers, and small builders. Each segment is associated with specific price points, suggesting a tailored strategy aimed at different customer needs and purchasing power.

The Product section details offerings for each market segment. For DIY enthusiasts, products are positioned in a low price range ($1.5K-$4K) and emphasize ease of use, best value, and loyalty incentives. This suggests a strategy to attract cost-conscious consumers who value simplicity and reliability. The tradesman/installer segment is targeted with a low to medium price range ($3K-$6K), focusing on standard kitchen support and additional services like showroom service and CAD design. This indicates a more professional approach, catering to those who require more comprehensive solutions.

For small builders and home owner builders/renovators, the offerings include similar value-added services, reinforcing the importance of support in the renovation process. The slide effectively communicates a multi-faceted strategy that combines product offerings with targeted market segments, aiming to drive sales through a well-defined channel strategy. The emphasis on world-class manufacturing capability further underscores the commitment to quality and reliability in product delivery.

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