Hybrid Model for Effective Market Intelligence Management PPT

This PPT slide, part of the 28-slide Emerging Market Intelligence PowerPoint presentation, outlines a best practice for managing Market Intelligence within multinational organizations, advocating for a hybrid organizational model. This model emphasizes shared responsibility between corporate headquarters and local emerging market offices. The overview section highlights 2 prevalent models of Market Intelligence: one centralized at the corporate level and the other decentralized to local offices. Each model has its own advantages and disadvantages.

Centralization allows for the development of sophisticated tools and standardized processes, which can enhance the overall quality of Market Intelligence. However, this approach may lead to disconnects between corporate leadership and local market needs, particularly in developed markets where a uniform set of tools is used. On the other hand, decentralization empowers local offices to tailor their strategies and techniques to specific market conditions. Yet, this can create challenges for corporate managers who may lack familiarity with local sources and methods, potentially hindering swift decision-making.

The slide suggests that a hybrid model can mitigate these issues by combining the strengths of both approaches. It proposes that corporate and local offices work collaboratively, sharing decision rights and resources. This collaboration allows for a more nuanced understanding of emerging markets, as local insights can inform corporate strategies. The shared responsibility ensures that both entities are engaged in strategic decisions related to Market Intelligence, enhancing the overall effectiveness of the organization’s market strategies. This approach not only fosters better alignment, but also ensures that the intelligence gathered is comprehensive and relevant to both corporate and local needs.

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