Assessing Market Intelligence Quality and Timeliness PPT

This PPT slide, part of the 28-slide Emerging Market Intelligence PowerPoint presentation, presents findings from research conducted by MIT Sloan involving 127 multinational executives, focusing on the quality and reliability of market intelligence in emerging markets. The data is organized into 2 main questions: the adequacy of market intelligence and its timeliness.

In the first section, the chart indicates that a significant portion of executives perceive their market intelligence as inadequate. Specifically, 6% classify it as largely inadequate, while 22% find it somewhat inadequate. Only 20% believe it is largely adequate, and a mere 6% consider it fully adequate. This suggests that over 70% of executives view their market intelligence as less than satisfactory, pointing to a critical gap in the quality of data being utilized for strategic decision-making.

The second section addresses the currency of market intelligence. Here, 50% of executives report that their market intelligence is rarely up-to-date, and 45% say it is sometimes current. Only 5% affirm that it is always timely. This raises concerns about the reliability of the data, as outdated information can lead to misguided strategies and poor business outcomes.

The concluding remark emphasizes a troubling trend: executives often feel they are making decisions without a solid foundation of trustworthy information. This lack of confidence in the legitimacy and usefulness of their market intelligence can significantly hinder effective decision-making processes. The insights presented in this slide highlight the urgent need for organizations to reassess their approach to market intelligence, ensuring it is treated as a strategic asset rather than an afterthought.

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Market Research Emerging Market Entry Market Intelligence