This PPT slide, part of the 26-slide Designing and Pricing a Consulting Project PowerPoint presentation, outlines the critical elements involved in project design, emphasizing the need to align with the client’s financial capacity and project requirements. It is structured around 3 main components: "Willingness to Pay," "Project Design," and "Cost to Deliver."

The "Willingness to Pay" section highlights the importance of understanding the client's budget. It suggests that consultants should directly inquire about the budget, which is crucial for setting realistic project expectations. The slide indicates that the client's expectations must be clearly defined, focusing on the significance of the issue at hand and the desired depth and completion of deliverables.

Moving to "Project Design," the slide emphasizes the necessity to scope the project effectively. This involves assessing the required resource levels and qualifications, estimating the time needed for completion, and determining the extent of client team involvement. A targeted contribution margin of 64% or more is mentioned, indicating a financial benchmark that should be aimed for in project planning.

Finally, the "Cost to Deliver" section addresses the operational side of project execution. It stresses the importance of calculating the cost of resources accurately and utilizing a standardized project financial model. This ensures consistency and reliability in financial projections and performance indicators.

The concluding statement reinforces that the pricing decision hinges on the client's budget, encapsulating the overall theme of the slide. The insights provided here are essential for any consulting firm aiming to align project design with client expectations and financial realities.

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