Evaluating Customer Segmentation through Financial Insights PPT
This PPT slide, part of the 27-slide Customer Segmentation and Targeting PowerPoint presentation, presents a framework for understanding customer segmentation through financial modeling. It emphasizes the importance of assessing the value and feasibility of various segment strategies. The central theme revolves around the price customers are willing to pay, which is influenced by their key criteria. The highlighted text indicates that customers are likely to pay a premium only when their essential requirements are met.
The slide is structured to show a segmentation breakdown, categorizing factors that influence customer decisions. It identifies 3 levels of factors: hygiene factors, secondary factors, and a key criterion. Hygiene factors are basic expectations that must be met for customer satisfaction, while secondary factors and the key criterion represent more specific attributes that can drive premium pricing.
On the right side, the slide lists elements essential for excelling in the offering, such as technology, comfort, and performance. Each of these elements incurs a cost, which must be considered when evaluating how to outperform competitors. The slide suggests that understanding these costs is crucial for determining the overall attractiveness and potential profitability of different customer segments.
The bottom section summarizes the assessment of current and potential market sizes, profitability, and the attractiveness of various segments. This holistic view aids in strategic decision-making, allowing executives to prioritize segments that align with their capabilities and market opportunities. The insights provided can guide organizations in tailoring their offerings to meet customer expectations effectively.
This slide is part of the Customer Segmentation and Targeting PowerPoint presentation.
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Customer Segmentation Targeting Customer Satisfaction Financial Modeling
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