This PPT slide, part of the 67-slide Customer Journey Mapping - Guide & Templates PowerPoint presentation, presents a journey map illustrating critical touchpoints for clients utilizing consulting services. It outlines a sequence of interactions that clients experience, emphasizing the "moments that matter" throughout their engagement.

Starting with the identification of issues in the business, the process begins with clients reviewing previous projects and discussing options with peers. This initial phase is crucial as it sets the stage for the consulting relationship. The subsequent touchpoints include face-to-face or phone meetings, confirming the project scope, and receiving proposals. These interactions are pivotal as they establish expectations and align objectives.

As the journey progresses, clients engage in further discussions, negotiate pricing, and finalize their selection of consultants. This phase is marked by the sharing of key information and setting up the company in the consultant's system. The importance of meeting the consultants and identifying the internal team cannot be overstated, as these interactions foster trust and collaboration.

The latter part of the journey focuses on project execution, including meetings, workshops, and data analysis. Clients are encouraged to identify benefits and discuss recommendations, which are essential for ensuring the project meets its objectives. Closing the project involves tracking benefits and managing further phases, highlighting the ongoing nature of the consulting relationship.

This journey map serves as a valuable tool for understanding client interactions and optimizing the consulting experience. It emphasizes the need for a structured approach to managing touchpoints, ensuring that each moment contributes positively to the overall client experience.

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Customer Decision Journey