Phase 2: Customer Data Collection and Analysis PPT

This PPT slide, part of the 25-slide Customer-centric Culture of Innovation PowerPoint presentation, outlines Phase 2 of a structured approach to understanding customer needs through quantitative research. It emphasizes the importance of gathering customer data to inform strategic decisions regarding product positioning and development. At the conclusion of Phase 1, teams identify unmet and over-served customer needs, which sets the stage for the next steps.

The slide details how teams will conduct surveys to collect statistically valid data. A questionnaire is designed to capture quantitative insights, with a target sample size of at least 270 external customers to ensure a representative view. This data collection is critical for validating customer responses and ensuring the reliability of the insights gained.

Key decisions that emerge from this phase include how to best position existing products and services, identifying necessary improvements to the current product line, and determining which pipeline products should be prioritized or discontinued. It also highlights the potential for mergers and acquisitions, as well as new product ideas and technologies that could be pursued.

After data collection, teams will perform detailed analyses, focusing on aspects such as market sizing and segmentation. This analytical work is vital for applying the insights gained to refine existing offerings and develop new ones that align with customer expectations. The slide underscores a commitment to robust quality standards, ensuring that only valid customer data informs the model, which is essential for driving effective decision-making.

This slide is part of the Customer-centric Culture of Innovation PowerPoint presentation.

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