This PPT slide, part of the 69-slide Corporate Strategy Primer PowerPoint presentation, titled "Core Competencies and Competitiveness" outlines the fundamental aspects of core competencies and their impact on a company's market position. It distinguishes between short-term and long-term perspectives regarding competitiveness. The short-term view emphasizes that competitiveness is derived from the price and performance attributes of current end products. This suggests that immediate market success relies heavily on how well products meet consumer expectations in terms of cost and quality.
The long-term perspective shifts focus to core competencies, which are described as the collective learning within an organization. This includes the ability to coordinate diverse production skills and integrate various technologies. The slide indicates that core competencies are not static; they can be reallocated by corporate management to enhance organizational effectiveness. This flexibility is crucial for adapting to changing market conditions and exploring new business opportunities.
Furthermore, the slide highlights that core competencies serve as the engine for business development, guiding diversification and market entry strategies. They are positioned as the focal point of competitive strategy, emphasizing their importance in sustaining long-term success. The mention of continuous improvement and enhancement over a decade or more underscores the necessity for organizations to invest in their core capabilities to maintain relevance and effectiveness in the market.
Overall, this slide provides a framework for understanding how core competencies contribute to both immediate and sustained competitiveness, making it essential for executives to consider these elements when strategizing for growth and market positioning.
This slide is part of the Corporate Strategy Primer PowerPoint presentation.
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Strategy Development Growth Strategy Core Competencies Corporate Strategy Organizational Effectiveness Continuous Improvement Business Development Market Entry Production Positioning
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