Corporate Entrepreneurship Model: Analysis and Strategic Framework PPT


This PPT slide, part of the 24-slide Corporate Entrepreneurship Primer PowerPoint presentation, presents a framework for understanding Corporate Entrepreneurship through 4 distinct models: The Enabler, The Producer, The Opportunist, and The Advocate. These models are positioned within a two-dimensional matrix defined by organizational ownership and resource authority.

Organizational ownership refers to who within the organization holds primary responsibility for the creation of new ventures. This aspect is crucial as it influences how initiatives are developed and driven. Resource authority, on the other hand, addresses how these ventures are funded and the level of resources allocated to them.

The matrix is divided into 4 quadrants, each representing a unique approach to corporate entrepreneurship. The Enabler is situated in the upper left quadrant, indicating a dedicated resource authority and focused organizational ownership. This model likely emphasizes structured support for innovation. The Producer, located in the upper right quadrant, suggests a similar focus on ownership, but with a more ad hoc approach to resource allocation, possibly indicating flexibility in funding.

In the lower left quadrant, The Opportunist reflects a diffused ownership model with ad hoc resource authority. This could imply a more informal approach to entrepreneurship, where initiatives may arise spontaneously without centralized control. Lastly, The Advocate, in the lower right quadrant, combines focused ownership with a diffused resource authority, suggesting a scenario where advocacy for new ventures exists,, but funding may be less centralized.

Understanding these models allows organizations to assess their current approach to entrepreneurship and identify areas for improvement. Each model has implications for how innovation is fostered and managed within a corporate setting, making this framework a valuable tool for strategic planning.




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