Core Attributes of Corporate Entrepreneurship Explained PPT

This PPT slide, part of the 24-slide Corporate Entrepreneurship Primer PowerPoint presentation, outlines 3 core attributes of Corporate Entrepreneurship: Strategic Renewal, Corporate Venturing, and Innovation. Each attribute is detailed with specific characteristics that highlight their significance in fostering a dynamic organizational environment.

Strategic Renewal emphasizes the necessity for significant shifts in strategy and organizational structure. It discusses revitalizing operations and reordering core capabilities to better exploit market opportunities. This involves developing new processes and structures that not only enhance existing offerings, but also introduce them into new markets or existing products into overlooked segments.

Corporate Venturing is presented as the undertaking of new corporate activities. It distinguishes between internal ventures, which remain within the existing framework, and external ventures that operate autonomously or semi-autonomously. This section highlights the importance of diversifying innovation through various methods, such as joint ventures, to enhance the organization's adaptability and responsiveness to market changes.

Innovation is characterized by the creation and launch of new products and processes. It stresses the introduction of original ideas that can be commercially exploited, thereby generating new competitive environments. The slide concludes with a crucial note that innovation is a prerequisite for entrepreneurship, underscoring its foundational role in driving corporate growth.

This framework serves as a guide for organizations looking to enhance their entrepreneurial capabilities. By focusing on these attributes, companies can better position themselves to navigate market challenges and capitalize on emerging opportunities. The insights provided can help potential customers understand how to leverage these concepts for strategic growth.

This slide is part of the Corporate Entrepreneurship Primer PowerPoint presentation.

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Innovation Management Corporate Entrepreneurship Organizational Structure Joint Venture Entrepreneurship Innovation

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