This PPT slide, part of the 178-slide Complete Strategic Management Consulting Guide and Toolkit PowerPoint presentation, titled "Identify potential for differentiation: The demand side" outlines a structured approach to understanding how products can stand out in the market based on customer needs and preferences. It is divided into 2 main sections: "THE PRODUCT" and "THE CUSTOMER," emphasizing the relationship between product characteristics and customer expectations.
In the "THE PRODUCT" section, several critical questions are posed. First, it asks what needs the product satisfies, which is fundamental for aligning product features with customer desires. Next, it probes the criteria customers use for selection, highlighting the importance of understanding decision-making processes. The slide also inquires about the key characteristics of the product, linking customer preferences directly to these attributes. Another question addresses pricing, specifically what top prices the product properties demand, indicating that pricing strategy must reflect perceived value.
The right side of the slide focuses on formulating a differentiation strategy. It suggests selecting product positioning in relation to product properties, which is crucial for establishing a unique market presence. Identifying the target group is also emphasized, ensuring that marketing efforts are directed toward the right audience. Finally, it stresses the need to ensure compatibility between product features and the benefits of differentiation, which is essential for maintaining customer satisfaction and loyalty.
This slide serves as a practical guide for executives looking to refine their product offerings and better meet customer demands. It underscores the necessity of aligning product characteristics with customer expectations to effectively differentiate in the marketplace.
This slide is part of the Complete Strategic Management Consulting Guide and Toolkit PowerPoint presentation.
These templates are created by trained McKinsey, BCG, and Porsche Consulting consultants and are the same used by MBB, Big 4, and Fortune 100 companies when performing Strategic Management Initiatives.
EXPLORE MORE SLIDES FROM THIS PRESENTATION
EXPLORE MORE PRESENTATIONS ON
Consulting Frameworks Strategic Planning Strategic Analysis Governance Pricing Strategy Customer Satisfaction Positioning
Flevy is the world's largest knowledge base of best practices.
Leverage the Experience of Experts.
Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.
Download Immediately and Use.
Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.
Save Time, Effort, and Money.
Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.
