Strategic Analysis Framework: Internal and External Insights PPT


This PPT slide, part of the 97-slide Business Planning Process - A Complete Guide PowerPoint presentation, presents a structured approach to evaluating a company's strategic position through both internal and external analyses. It emphasizes the importance of understanding the organization's capacity to maintain its market position, utilizing frameworks like SWOT. The content is organized into 2 main sections: External Analysis and Internal Analysis, each comprising key factors that influence strategic decision-making.

In the External Analysis quadrant, 4 critical areas are highlighted: Regulation, Competition, Technology, and Markets. Each of these factors plays a significant role in shaping the environment in which the company operates. Regulation pertains to the legal and compliance frameworks that affect operational capabilities. Competition examines the market players and their strategies, while Technology focuses on innovations that can disrupt or enhance business processes. Markets address the dynamics of customer needs and preferences, which are essential for aligning offerings with demand.

The Internal Analysis section includes Infrastructure and Resources. This part assesses the internal capabilities of the organization, such as operational efficiency and resource allocation. Understanding these elements is crucial for identifying strengths that can be leveraged to seize opportunities in the market.

The slide concludes with a call to action for assessing the organization’s ability to sustain its market position, which informs strategic intent and direction. This holistic view allows for a comprehensive understanding of where the company stands and what steps are necessary to navigate future challenges effectively. The insights derived from this analysis can guide decision-making processes, ensuring that strategies are aligned with both internal capabilities and external market conditions.



This slide is part of the Business Planning Process - A Complete Guide PowerPoint presentation.

This toolkit is created by trained McKinsey, BCG, and Porsche Consulting consultants and is the same used by MBB, Big 4, and Fortune 100 companies when performing Business Plan Initiatives.

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