This PPT slide, part of the 45-slide Building an Enduring Corporate Vision PowerPoint presentation, presents guiding principles for constructing Big Hairy Audacious Goals (BHAGs). It emphasizes the necessity of looking far into the future when setting these vision-level goals. This requires organizations to think beyond their current capabilities and the existing market conditions. The first point highlights that a well-defined BHAG should challenge the organization to stretch its vision, pushing the executive team to adopt a more visionary mindset rather than focusing solely on tactical strategies.

The second principle stresses that inventing a BHAG is not just about setting a target. It’s about inspiring the leadership to think big and bold. This shift in thinking is crucial for fostering innovation and long-term growth. The slide also notes that a BHAG should not be perceived as a guaranteed success. It carries an inherent risk, with only a 50% to 70% probability of achieving the goal. This acknowledgment of uncertainty is vital for realistic planning and expectation management.

Finally, while the likelihood of success is not assured, the organization must maintain a strong belief in its ability to reach the BHAG. This belief is essential for motivating the team and aligning efforts towards the ambitious goal. Overall, the slide encapsulates the essence of BHAGs as tools for driving visionary thinking and organizational commitment, despite the associated risks.

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Vision Statement