Strategic Clock: Positioning for Market Success PPT
This PPT slide, part of the 17-slide Bringing Strategy Together PowerPoint presentation, presents the Strategic Clock framework, a tool for defining market positioning based on perceived value added and pricing strategies. The graphic is divided into eight segments, each representing a different strategic approach.
At the top, "Differentiation" indicates a high perceived value with a premium price. This strategy appeals to consumers seeking unique offerings. "Focused Differentiation" is positioned slightly lower, suggesting a niche market approach that still commands a premium, but targets specific customer segments.
To the left, "Low Price" signifies a strategy aimed at cost leadership, appealing to price-sensitive customers. The "Hybrid" strategy combines elements of both differentiation and low pricing, targeting a broader audience while maintaining some unique features.
The lower segments highlight less favorable strategies. "No Frills" suggests a basic offering with minimal perceived value, while "Eroding" indicates a decline in value perception, likely due to market saturation or increased competition.
"Un-focused Differentiation" is a critical warning area, where businesses attempt to differentiate without a clear target, leading to confusion and inefficiency. "Wishful Thinking" represents strategies that lack a solid foundation, often resulting in failure.
The slide emphasizes the importance of selecting the right positioning strategy to avoid pitfalls and ensure market viability. Understanding where a business fits within this framework can guide strategic decisions and resource allocation. This visual tool serves as a practical reference for executives aiming to refine their market approach and enhance overall performance.
This slide is part of the Bringing Strategy Together PowerPoint presentation.
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