Structured Questioning for Effective Brainstorming Sessions PPT

This PPT slide, part of the 20-slide 7 Steps to Brainstorming PowerPoint presentation, outlines the second step in a structured brainstorming process, focusing on the importance of asking the right questions. The context emphasizes a shift from traditional brainstorming, which often prioritizes the sheer volume of ideas, to a more organized approach that encourages probing to yield viable concepts.

The underlying process section details the role of moderators and senior managers in crafting a set of 15 to 20 well-constructed questions for a workshop involving around 20 participants. It highlights the necessity for participants to rigorously analyze these questions in small groups during idea generation sessions. This analysis is crucial for fostering a productive environment where innovative ideas can emerge.

Two key parameters guide the formulation of these questions. First, they should encourage attendees to adopt a fresh perspective, challenging their existing thought patterns. Second, while the questions must direct the team's focus, they should not be overly restrictive, allowing for a range of responses.

Examples provided illustrate how to frame questions effectively. For a consumer electronics company, questions might include inquiries about customer experiences or obstacles that, if removed, could transform operational methods. This approach ensures that the questions stimulate meaningful dialogue and exploration among participants.

The concluding note stresses that well-thought-out questions empower executives to generate effective outcomes, reinforcing the idea that the quality of inquiry can significantly impact the brainstorming process. This slide serves as a practical guide for organizations looking to enhance their brainstorming sessions through structured questioning.

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