Establishing Decision-Making Criteria for Effective Brainstorming PPT

This PPT slide, part of the 20-slide 7 Steps to Brainstorming PowerPoint presentation, outlines the initial step in a structured approach to brainstorming, emphasizing the importance of understanding an organization’s decision-making criteria. It begins by highlighting the limitations of traditional brainstorming sessions, where ideas often fail to progress due to rigid adherence to existing policies and procedures. This context sets the stage for a more effective brainstorming process.

The underlying process section stresses that leaders must clearly define the criteria that guide their organization’s decision-making. This involves quantifying these criteria for clarity, which helps in evaluating the feasibility of ideas generated during brainstorming. For instance, it mentions that proposed ideas should not exceed a specific investment threshold per branch and must demonstrate potential for short-term profitability. This specificity ensures that only viable ideas are considered.

Furthermore, the slide points out the necessity for leaders to understand the boundaries and limitations that exist within the organization. Ideas that conflict with established protocols, such as those requiring new regulatory approvals, are likely to be dismissed. The example provided illustrates how an idea related to IT changes could be rejected if it contradicts existing management decisions.

Finally, confirming these criteria and limitations is crucial for fostering productive brainstorming sessions. By doing so, organizations can generate a wider array of practical and profitable ideas that align with their operational realities. This structured approach not only enhances the quality of ideas, but also ensures they are actionable within the organization's framework.

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Problem Solving Brainstorming