Three Strategic Approaches to Global Innovation PPT


This PPT slide, part of the 29-slide 3 Approaches to Global Innovation PowerPoint presentation, outlines 3 distinct approaches to global innovation strategy: Staying, Visiting, and Inviting. Each approach addresses how organizations can effectively engage with innovation in diverse environments.

The Staying Approach emphasizes total immersion in the local environment. This method suggests that companies should deeply integrate into the local culture and market dynamics to foster innovation. By being present and actively participating, organizations can better understand local needs and preferences, which can lead to more relevant and impactful innovations.

The Visiting Approach, on the other hand, advocates for a more detached engagement. It highlights the importance of keeping a distance while still observing and learning from the local environment. This approach allows companies to gather insights without fully immersing themselves, which can be beneficial in situations where a lighter touch is preferred or necessary.

Lastly, the Inviting Approach focuses on attracting external expertise to the company. This method involves leveraging outside knowledge and skills to enhance innovation efforts. By inviting experts into the organization, companies can access new ideas and perspectives that may not be available internally.

The slide also notes that while these approaches differ in execution, they share a common objective: to effectively implement innovation globally. Understanding these methods can help organizations choose the right strategy based on their specific circumstances and goals. The content serves as a valuable framework for executives looking to navigate the complexities of global innovation.




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Innovation Management Local Culture Innovation

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