Strategic Distance: Enhancing Innovation through the Visiting Approach PPT


This PPT slide, part of the 29-slide 3 Approaches to Global Innovation PowerPoint presentation, presents an overview of the "Visiting Approach," which is also referred to as the "Travel approach." This methodology emphasizes the importance of maintaining a certain distance from a location to foster better thinking and innovation. The core argument is that complete immersion in a specific environment can hinder creative processes and innovative thinking.

Key points highlight the adverse effects of being fully involved in a location, suggesting that this immersion can lead to a decline in innovative capabilities. The slide suggests that understanding this approach is facilitated through the lens of Network theory, which provides a framework for analyzing how distance can impact thought processes.

Theories mentioned indicate that retaining some level of distance allows individuals to merge their perspectives with local insights, thus enhancing the flow of knowledge, information, and expertise from various regions. This cross-pollination of ideas is crucial for innovation, as it enables the integration of diverse viewpoints and experiences.

The role of the knowledge-information broker is emphasized, positioning this figure as essential in navigating the complexities of local and global innovation. By acting as a conduit for information, these brokers help bridge gaps between different locales, ensuring that valuable insights are shared effectively.

Overall, the Visiting Approach is portrayed as a strategic method for leveraging local innovation on a global scale. It advocates for a balanced perspective that values both distance and connection, ultimately aiming to enhance innovative outcomes.




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