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BACKGROUND
I was a VP in a major bank prior to starting ARC Strategy in 2001 (operates as Abbott Research + Consulting).
We have led significant front end change management and customer strategy projects, as well as extensive work in branding, customer insight and innovation.
My work has been with both consumers and B2B, and tends to involve more complex services and customer experience environments, such as financial services and technology. We have also done quite a bit of work with employees and employment branding.
In addition to an MBA from Ivey Business School, I have advanced designations including: Myers-Briggs, Certified Marketing Research Professional, Facilitating Creative Problem Solving, and more.
I've published two books:
- The Innovative Organization, 2006 (Schulich Executive Education)
- QualOnline The Essential Guide: What every researcher needs to know about conducting and moderating interviews via the web. [read more]
We have led significant front end change management and customer strategy projects, as well as extensive work in branding, customer insight and innovation.
My work has been with both consumers and B2B, and tends to involve more complex services and customer experience environments, such as financial services and technology. We have also done quite a bit of work with employees and employment branding.
In addition to an MBA from Ivey Business School, I have advanced designations including: Myers-Briggs, Certified Marketing Research Professional, Facilitating Creative Problem Solving, and more.
I've published two books:
- The Innovative Organization, 2006 (Schulich Executive Education)
- QualOnline The Essential Guide: What every researcher needs to know about conducting and moderating interviews via the web. [read more]
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