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OUR ARTICLES & NARRATIVES


What Is Strategy? (Michael Porter)
Blue Ocean Strategy (W. Chan Kim and Renee Mauborgne)
The Fortune at the Bottom of the Pyramid (C.K. Prahalad)
Consulting on the Cusp of Disruption (Clayton Christensen)
How Will You Measure Your Life? (Clayton Christensen)
Strategic Principles for Competing in the Digital Age (Martin Hirt and Paul Willmott)
To Succeed in the Long Term, Focus on the Middle Term (Geoffrey Moore)
Exploit the Product Life Cycle (Theodore Levitt)
The Consumer Decision Journey (David Court)
Six Chasms in Need of Crossing (Anirudh Dhebar)
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