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BACKGROUND
Woody Wade: experience and credentials
> Author of "Scenario Planning: A Field Guide to the Future" (Wiley, 2012), a guidebook published in 4 languages, ranked in Japan as the 14th best business book of the year 2014
> Former member of the Executive Board of the World Economic Forum
> Former Director of Marketing at the Ecole hôtelière de Lausanne, the top-ranked hospitality management school in the world
> Adjunct professor, and member of the Advisory Board, for Rochester Institute of Technology's Master's program in Future Foresight (taught on RIT's Dubai campus)
> Author of "Hotel Yearbook 2036", a provocative look at how different the business terrain may be two decades in the future, especially for the hospitality business
> MBA from Harvard Business School, BA in German and history from Indiana University
> Speaking and workshop experience in 30 countries
> Author of "Scenario Planning: A Field Guide to the Future" (Wiley, 2012), a guidebook published in 4 languages, ranked in Japan as the 14th best business book of the year 2014
> Former member of the Executive Board of the World Economic Forum
> Former Director of Marketing at the Ecole hôtelière de Lausanne, the top-ranked hospitality management school in the world
> Adjunct professor, and member of the Advisory Board, for Rochester Institute of Technology's Master's program in Future Foresight (taught on RIT's Dubai campus)
> Author of "Hotel Yearbook 2036", a provocative look at how different the business terrain may be two decades in the future, especially for the hospitality business
> MBA from Harvard Business School, BA in German and history from Indiana University
> Speaking and workshop experience in 30 countries
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Unlock all 11 preview images: This document shows you step-by-step how to apply the technique of scenario planning to the challenge of foreseeing the specific business terrain that may become your new [read more]
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