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In this era of modern sports, conventional and traditionally designed stadiums no longer hold the aesthetic value in the eyes of the spectators. Moreover, they fail to comply with the enhanced safety regulations, need for pitch advertising, additional amenities like conference rooms, press cafeterias, halls of fame and ease of entry and parking for the enormous crowd. Considering the mentioned factors there has been a surge in the development of iconic sports stadiums that are not only visually appealing but also are very strong structures. Some of the prominent examples the development of complex Formula 1 circuits in Abu Dhabi and Singapore, Olympic stadiums in China like Bird?s nest and Baseball stadiums in United Sates. Such dramatic and exciting structures are increasingly becoming the symbol of cities and countries and do well to amplify a spectator?s experience. Considering the importance of branding in today?s world such structures are necessary to increase the brand value of the teams associated with them.
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Source: Project Management in Sports- Case of Allianz Arena- Stadium of Bayern Munich Football Club Word document
Project Management in Sports- Case of Allianz Arena- Stadium of Bayern Munich Football Club
It applies to Sports.
File Size: 2 MB
Number of Pages: 27
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Initial upload date (first version): Feb 24, 2015
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