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DOCUMENTS (5)


In this deck, we introduce a 5-phase approach to Customer Analysis: 1. Get Customer Data 2. Segment Customers and Derive Insight 3. Evaluate Customer Relationship Strategy and [read more]

This presentation will focus on the second phase of the Customer Analysis process: Segment Customers and Derive Insight. Customers segment their customer base to better [read more]

What is your brand important? Brands is a major driver of consumer behavior. A strong brand leads to higher market share and higher profit margins. It serves as a significant [read more]

The concept of a value proposition is simple. As it names suggests, a value proposition is a statement of why a product or service is valued by customers. However, getting a [read more]

This presentation discusses Customer Relationship Management (CRM) strategy and developing the Customer Experience (CXP). This is the final phase of the Customer Analysis [read more]


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