Navigating Russia's Manufacturing Consulting Challenges Amid Economic Decline

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Role: production consultant

Industry: The Russian manufacturing consulting market for companies with annual turnover of $1-10 million

Situation:

The manufacturing market has fallen, and owners are no longer focused on growth but on maintaining their current level. Interest rates are prohibitive. Everything is focused on defense. Accounts receivable and the risk of default arise. Staff are looking for better working conditions. Consultants are reluctant to work in teams--everyone is on their own. Current products--"I'll teach you" or "I'll tell you"--are no longer in demand. An entrepreneur wants not just a strategy, but for a consultant to start implementing it. There's no money for consulting, or it's been cut too much. And each month is worse than the last--you might simply not have time to do anything.

Question to Marcus:

“

What product does such a market need, how to create it, and most importantly, how to promote it in this market?

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