Marketers see analytics and content management as key to CRM lead management success. In response, vendors are facilitating delivery of content across multiple channels and orchestrating better marketing and sales coordination. |
This is a 40-page Gartner report on CRM Lead Management. Our partner, Creatio (formerly bpm'online), was identified on the Gartner Magic Quadrant for CRM Lead Management. Creatio also has distribution rights to this report, which they have allowed us to share with you.
Gartner defines CRM lead management as the process of capturing leads, tracking their activities and behavior, qualifying them, giving them constant attention to make them sales-ready, and then passing them on to the sales team. CRM lead management is further defined as to provide the following technology features:
- Multichannel lead management
- Lead aggregation
- Lead augmentation and deduplication
- Lead process management
- Lead nurturing
- Lead scoring and qualification
- Analytics and measurement
- Integration with other applications
In this report, 15 CRM Lead Management vendors are evaluated in detail.
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