Like people, businesses have a life cycle as we know. This means, "you have to change before you have to," as Jack Welch former CEO of GE used to say.

We can plot a curve that summarizes in broad terms the cycle of growth and decline that organisations typically go through. This helps us to understand the predicament that many large international (and historically blue-chip) companies found themselves In during the early '90's and 2000's (e.g. IBM, Philips, Eastman-Kodak, Nokia, Apple and nowadays even Samsung or Sony).

Understanding organizational growth and decline, helps for setting the change agenda. The biggest quest for operating in a period of change is not just the analytics, it is mainly making the transition with your people. Read this and in 2 hours you will be updated and inspired for action.

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