Here's what you need to know before you get started with Brand Licensing.
Download the Introduction to Brand Licensing by submitting the blue form below.


This 7-page paper provides an introduction to Brand Licensing, written by Peter Canalichio, an expert with over 20 years of global experience in the areas of Brand Strategy and Brand Licensing. Peter has worked with brands, such as The Coca-Cola Company and Newell Rubbermaid.

Topics and questions covered in this document include:

  • What is a brand?
  • Why do companies brand their products?
  • Why do companies license their brands?
  • Using licensing to enter new categories
  • What are the expectations of licensors and licensees?
  • Royalty and payment flow


By downloading this document, I agree to continue receiving educational materials, newsletters, product updates, event invitations, and other information from Flevy and the author. I understand I may opt out or update my preferences at any time.

Download the Introduction to Brand Licensing now!

All fields required.

Full Name
Your Email
Your Role

Read Customer Testimonials

 
"[Flevy] produces some great work that has been/continues to be of immense help not only to myself, but as I seek to provide professional services to my clients, it gives me a large "tool box" of resources that are critical to provide them with the quality of service and outcomes they are expecting."

– Royston Knowles, Executive with 50+ Years of Board Level Experience
 
"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World
 
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I "

– Nishi Singh, Strategist and MD at NSP Consultants
 
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

– Roderick Cameron, Founding Partner at SGFE Ltd
 
"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy
 
"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group
 
"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500
 
"Last Sunday morning, I was diligently working on an important presentation for a client and found myself in need of additional content and suitable templates for various types of graphics. Flevy.com proved to be a treasure trove for both content and design at a reasonable price, considering the time I "

– M. E., Chief Commercial Officer, International Logistics Service Provider