Learn the critical capabilities for Sales Force Automation (SFA), reported by Gartner.
Download the Critical Capabilities for SFA (Gartner, 2019) by submitting the blue form below.
Interested in implementing Sales Force Automation (SFA)?
Leading market research firm Gartner recently published a report on critical capabilities for SFA. Our partner, Creatio (formerly bpm'online), was recognized in 5 use cases in this report.
This Gartner report evaluates 19 Sales Force Automation vendors against 6 use cases. Application leaders supporting sales should use our use-case-specific rankings to identify a shortlist for further evaluation.
Report highlights include:
- Artificial intelligence (AI) for predictive sales forecasting, relationship health scoring or opportunity health scoring is now offered by more than half of the sales force automation (SFA) vendors.
- Ease of use, particularly for data entry and maintaining data quality, varies considerably. Some vendors have invested in conversational AI to improve data entry, but it is not a common function yet in the industry.
- Forecasting capabilities vary widely across the vendors.
Creatio believes its recognition in 5 use cases is driven by its advanced tools and out-of-the-box best practice processes to drive efficient sales processes and accelerate the complete sales cycle, and the intelligent low-code platform, which allows users with no technical skills to swiftly design, execute and optimize sales processes.
By downloading this document, I agree to continue receiving educational materials, newsletters, product updates, event invitations, and other information from Flevy and creatio. I understand I may opt out or update my preferences at any time.
Download the Critical Capabilities for SFA (Gartner, 2019) now!
Read Customer Testimonials
