Interested in implementing Sales Force Automation (SFA)?

Leading market research firm Gartner recently published a report on critical capabilities for SFA. Our partner, Creatio (formerly bpm'online), was recognized in 5 use cases in this report.

This Gartner report evaluates 19 Sales Force Automation vendors against 6 use cases. Application leaders supporting sales should use our use-case-specific rankings to identify a shortlist for further evaluation.

Report highlights include:

• Artificial intelligence (AI) for predictive sales forecasting, relationship health scoring or opportunity health scoring is now offered by more than half of the sales force automation (SFA) vendors.
  
  
• Ease of use, particularly for data entry and maintaining data quality, varies considerably. Some vendors have invested in conversational AI to improve data entry, but it is not a common function yet in the industry.
  
  
• Forecasting capabilities vary widely across the vendors.

Creatio believes its recognition in 5 use cases is driven by its advanced tools and out-of-the-box best practice processes to drive efficient sales processes and accelerate the complete sales cycle, and the intelligent low-code platform, which allows users with no technical skills to swiftly design, execute and optimize sales processes.

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