Learn from the diverse experience of others--explore 25 in-depth Product Launch case studies.
Download the 25 Case Studies on Product Launch by submitting the blue form below.


Fortune 500 companies and other leading organizations frequently seek the expertise of global consulting firms, such as McKinsey, BCG, Bain, Deloitte, and Accenture, as well as specialized boutique firms. These firms are valued for their ability to dissect complex business scenarios, offering strategic recommendations that are informed by a vast repository of consulting frameworks, subject matter expertise, benchmark data, best practices, and rich insights gleaned from a history of diverse client engagements.

The case studies presented in this book are a distillation of such professional wisdom and experience. Each case study delves into the specific challenges and competitive situations faced by a variety of organizations across different industries. The analyses are crafted from the viewpoint of consulting teams as they navigate the unique set of questions, uncertainties, strengths, weaknesses, and dynamic conditions particular to each organization.

What you can gain from this whitepaper:

  • Real-World Challenges, Practical Strategies: Each case study presents real-world business challenges and the strategic maneuvers used to navigate them successfully.
  • Expert Perspectives: Crafted from the viewpoint of top-tier consultants, you get an insider's look into professional methodologies and decision-making processes.
  • Diverse Industry Insights: Whether it's finance, tech, retail, manufacturing, or healthcare, gain insights into a variety of sectors and understand how top firms tackle critical issues.
  • Enhance Your Strategic Acumen: This collection is designed to sharpen your strategic thinking, providing you with tools and frameworks used by the best in the business.
"25 Case Studies on Product Launch" is designed as a reference guide for executives, management consultants, and practitioners. It aims to enhance the reader's strategic acumen by exposing them to product launch go-to-market scenarios and the consulting strategies used to address them. Whether you are a seasoned professional or an aspiring consultant, this collection offers a wealth of knowledge and a nuanced understanding of the product launch process, making it an indispensable tool for anyone involved in bringing new offerings to market and achieving successful launches.

This in-depth whitepaper is over 150+ pages and includes the following case studies, each focused on a distinct and unique business scenario:

  1. Product Launch Strategy for Life Sciences Firm in Biotechnology
  2. New Product Launch Strategy for Luxury Fashion Brand
  3. Product Launch Strategy for a High-Tech Consumer Electronics Firm
  4. Revamping Product Launch Strategy for an E-Commerce Player
  5. Biotech Precision Medicine Product Launch
  6. Strategic Product Launch Plan for Retail Apparel in Competitive Market
  7. Agritech Precision Farming Product Launch
  8. Electronics Product Launch Strategy for Smart Home Devices
  9. Telecom Firm's 5G Product Launch Strategy in Competitive Market
  10. Global Retailer's Go-to-Market strategy for a New Product Launch
  11. Biotech Firm's Product Launch Strategy in Precision Medicine
  12. Biotech Product Launch Strategy for Specialty Pharmaceuticals
  13. Sustainable Product Launch Strategy for D2C Organic Skincare Brand
  14. Product Launch Strategy for Non-Profit in the Civic Sector
  15. Product Launch Strategy for Organic Snack Manufacturer in Health Food Market
  16. Product Launch Strategy for Mid-size Leather Goods Manufacturer in Luxury Market
  17. Product Launch Strategy for Luxury Garden Equipment Company
  18. Product Launch Strategy for Mid-Size Paper Manufacturing Company in Specialty Packaging
  19. Product Launch Strategy for Custom Metal Fabrication Company
  20. Product Launch Strategy for Boutique Health and Personal Care Store
  21. Product Launch Strategy for Cosmetics Company in Organic Skincare
  22. Product Launch Strategy for Specialty Cosmetics Company in Niche Market
  23. Product Launch Strategy for Robotics Company in Healthcare
  24. Product Launch Strategy for Specialty Trade Contractor in Green Building Market
  25. Product Launch Strategy for Mid-Size Music Store Chain


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