Download this collection of 10 essential Customer Journey Frameworks pioneered and used by consulting firms.
Download the 10 Essential Customer Journey Frameworks by submitting the blue form below.


Customer Journey refers to the complete experience a customer has with a brand, from initial awareness to post-purchase interactions. Mapping this journey reveals critical touchpoints that drive loyalty and retention. Understanding these paths enables organizations to optimize engagement and boost conversion rates.

Over the years, leading consulting firms have developed numerous frameworks to provide a holistic, structured way to analyze Customer Journeys. This presentation captures 10 essential Customer Journey frameworks developed and used by management consulting firms. It is roughly organized from high-level to specialized:

1. Customer Journey Assessment
2. McKinsey Customer Decision Journey
3. Accenture Nonstop Customer Experience Model
4. Elements of the Customer Journey Map
5. Customer Experience Measurement Pyramid
6. Connected Customer Strategy (4 Rs)
7. Omni-channel Customer Journey Design
8. Social Media on Customer Decision Journey
9. REAN Model
10. Altimeter Dynamic Customer Journey

By downloading this document, I agree to continue receiving educational materials, newsletters, product updates, event invitations, and other information from Flevy and the author. I understand I may opt out or update my preferences at any time.

Download the 10 Essential Customer Journey Frameworks now!

Complete the form below and click "Share on Linkedin" to share a post about this free resource. You will then receive a download email sent to the email address entered.

Your Email
Add a Comment


Read Customer Testimonials

 
"If you are looking for great resources to save time with your business presentations, Flevy is truly a value-added resource. Flevy has done all the work for you and we will continue to utilize Flevy as a source to extract up-to-date information and data for our virtual and onsite presentations!"

– Debbi Saffo, President at The NiKhar Group
 
"Flevy.com has proven to be an invaluable resource library to our Independent Management Consultancy, supporting and enabling us to better serve our enterprise clients.

The value derived from our [FlevyPro] subscription in terms of the business it has helped to gain far exceeds the investment made, making a subscription a no-brainer for any growing consultancy – or in-house strategy team."

– Dean Carlton, Chief Transformation Officer, Global Village Transformations Pty Ltd.
 
"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me "

– Bill Branson, Founder at Strategic Business Architects
 
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I "

– Nishi Singh, Strategist and MD at NSP Consultants
 
"Last Sunday morning, I was diligently working on an important presentation for a client and found myself in need of additional content and suitable templates for various types of graphics. Flevy.com proved to be a treasure trove for both content and design at a reasonable price, considering the time I "

– M. E., Chief Commercial Officer, International Logistics Service Provider
 
"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC
 
"I am extremely grateful for the proactiveness and eagerness to help and I would gladly recommend the Flevy team if you are looking for data and toolkits to help you work through business solutions."

– Trevor Booth, Partner, Fast Forward Consulting
 
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor "

– Michael Duff, Managing Director at Change Strategy (UK)