Vision, Mission, and Ambition (PowerPoint PPTX)

What is a Vision statement? The Vision describes the organization's view on the future – a horizon of 5-10 years ahead.

What is a Mission statement? The Mission describes the organization's core purpose, its reason for existence. The Mission statement describes the role the organization aspires in the envisioned future scenario.

What is an Ambition statement? The Ambition describes the organization's ultimate objectives. Your organization's Ambition should be very challenging, but achievable and believable

What is the difference between Vision vs. Ambition? Whereas the Vision describes what the future world looks like as a whole, Ambition specifically addresses the organization's objectives in this future world.

In summary, statements of VISION, MISSION, and AMBITION describe the organization's purpose and ultimate objectives. The vision, mission, and ambition translate into clear performance targets the organization needs to achieve

The Corporate Strategy describes how the organization will realize its Mission and Ambition.

This concise presentation breaks down these 3 concepts of Vision, Mission, and Ambition. It defines each concept in further detail, as well as provides examples of each from real world, blue-chip companies (such as Amazon, Starbucks, Google, Microsoft, Ikea, etc.).