BUY WITH CONFIDENCE
DESCRIPTION
Marketing Plan 2.0
is an ideal framework for teams to incorporate Marketing Excellence Principles when they are developing their marketing plans. Marketing Plan 2.0 is based on a set of strategic questions that enable commercial colleagues to efficiently get insights and develop plans that create, communicate, and deliver immediate and long-term value for customers
Marketing Plan 2.0 is a flexible, customer-focused framework to help teams develop plans that create, communicate and deliver immediate and long-term value. Marketing Plan 2.0's common and critical strategic questions and "thinking tools" make the steps leading to strategy decisions explicit and collaborative. Its 22 sections can be used individually or systematically to help you develop your plan
Planning framework applicable across all BUs (Pharma & non-Pharma)
Flexibility. It can be used as a toolkit to prepare a marketing plan or address specific business challenges. Incorporates external best practice, BU Learnings & feedback
This toolkit is comprehensively designed so marketers have all the instructions they need to successfully work through the framework
Following sections are available: Market Definition, Macro Environment Changes, Customer Prioritization, Competitor Review, Brand Vision Growth Platforms, Customer Needs & Segmentation, Customer Insight & Task, Prioritizing Prescribers, HCP Insight & Task, Competitive Advantage, Building Value Propositions, Creating Strategies, Priorisation Tactics, Choosing Channels, Internal Stakeholder Engagement, Line of Sight, Setting Up Measurement, Crafting Compelling Presentations
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Healthcare PowerPoint Slides: Pharma Marketing Plan 2.0 PowerPoint (PPTX) Presentation, BigPharma2000
OVERVIEW
ABOUT THE AUTHOR
This document is available as part of the following discounted bundle(s):
Save %!
Big Pharma - Brand Launch, Planning, Marketing Support
This bundle contains 5 total documents. See all the documents to the right.
Save %!
Big Pharma - 8 Brand Plans in 1
This bundle contains 8 total documents. See all the documents to the right.
Healthcare Integrated Financial Model Consulting Frameworks Strategy Frameworks Strategic Thinking Cancer Social Media Strategy Disruption ESG Strategic Analysis Strategic Planning Business Continuity Planning Budgeting & Forecasting Scenario Planning Strategy Development Account Management Sales Quality Management & Assurance
Download our FREE Strategy & Transformation Framework Templates
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more. |