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DESCRIPTION
Customer segmentation is an important tool for customer analysis.
• To identify cost reduction opportunities
• To identify revenue and profit maximizing strategies
• To achieve differentiation and to preempt competitors' moves
• To determine the strategies that fit best with a company's core competencies
This presentation was developed to show how to do an effective customer segmentation excercise. It contains key concepts, approaches, and their application through some examples.
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Source: Best Practices in Customer Segmentation PowerPoint Slides: Customer Segmentation PowerPoint (PPT) Presentation, Documents & Files
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This bundle contains 21 total documents. See all the documents to the right.
Customer Segmentation Targeting Human Resources Positioning Problem Solving Creativity Market Research ISO 9001 Maturity Model Innovation Management Product Lifecycle Product Strategy Service Design Customer Experience Strategic Planning Product Launch Strategy 8D Ideation Diversity Marketing Plan Development Psychology Objectives and Key Results Benchmarking Lean Game Workshops Employee Management Performance Management Goal Setting Kaizen Quality Management & Assurance Onboarding Corrective and Preventative Action
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