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Marketing Communications and Competitive Strategy Plan for Life Assurance in Nigeria.
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Source: Best Practices in Strategy Development Example, Insurance PowerPoint Slides: Life Insurance - Communications & Competitive Strategy Plan PowerPoint (PPTX) Presentation, The Dogged Consultancy
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ABOUT THE AUTHOR
Dele Ogundahunsi has over 20 years of experience across Marketing Strategy Development, Marketing Communications. Field Marketing, Brand Management, Social & Behavior Change Communications and Startup Entrepreneurship in Nigeria. He has occupied senior management positions in marketing agencies and as a brand manager in the FMCG sector.
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